SIR ALBERT by Baranowitz + Kronenberg

 

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Architecture: Baranowitz + Kronenberg

Interior Design: Saar Zafrir and Baranowitz + Kronenberg

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SIR ALBERT HOTEL IN AMSTERDAM IS THE IDEAL RESIDENCE OF AN ARISTOCRAT. THE 2.0 VERSION OF AN ARISTOCRAT: A COSMOPOLITAN, FREE SPIRIT GENTLEMAN WHO FEELS AT EASE IN EVERY PART OF THE WORLD.
ENTERING THE HOTEL YOU ENTER HIS MANSION: AT SIR ALBERT, GUESTS WILL NOT BE WELCOMED IN A RECEPTION BUT IN A COSY STUDY, CHECK IN AROUND A BIG OVAL TABLE AND HAVE BREAKFAST AT IZAKAYA, A RESTAURANT WITH A “FEELS LIKE HOME” ATMOSPHERE.

MOST IMPORTANT, THEY CAN PROTECT THEIR PRIVACY AND FEEL TOTALLY INDEPENDENT, REACHING THEIR ROOMS DIRECTLY THROUGH THE LIFT LOCATED IN FRONT OF THE ENTRANCE DOOR.
FOR BARANOWITZ + KRONENBERG THIS PROJECT REPRESENTED THE CHALLENGE TO THINK ‘OUT OF THE HOTEL BOX’ “TO SET ASIDE TERMINOLOGIES THAT WE WOULD NORMALLY USE WHEN DESIGNING HOTELS, AND BRING IN A DIFFERENT VOCABULARY INSTEAD.”THE MONUMENTAL BUILDING WHICH HOSTS THE HOTEL WITH ITS INTERESTING BACKGROUND (A FORMER DIAMOND FACTORY) REPRESENTS ANOTHER REASON OF CHARM AND INSPIRATION FOR BARANOWITZ + KRONENBERG. THE CHANGE OF FUNCTION DIDN’T HAVE TO INTERRUPT THE DIALOGUE BETWEEN THE BUILDING AND THE ENVIRONMENT.

THE CONNECTION WITH THE CITY LIFE IS PARTICULARLY IMPORTANT AT THE GROUND FLOOR, WHERE CROSSING THE ENTRANCE, YOU SEE ON THE LEFT THE STUDY AND ON THE RIGHT THE RESTAURANT; INDEPENDENT BUT CONNECTED SPACES, BOTH WILLING TO CREATE A RELATIONSHIP WITH THE WORLD OUTSIDE.

BK IDEA TO LIFT UP THE FLOOR CREATES A VISUAL INTERACTION BETWEEN INSIDE AND OUTSIDE. THIS DEEP ARCHITECTURAL INTERVENTION, (THE WINDOWS IN THE ORIGINAL SECTION WERE TOO HIGH), LET THE GUESTS SIT IN THE STUDY OR DINING AT IZAKAYA, SEE OUTSIDE AND MOST IMPORTANT, BE SEEN.

THUS THE CONNECTION WITH THE OUTSIDE WOULD BE IMPORTANT AT ANY LATITUDE, IT WAS ESSENTIAL FOR BARANOWITZ + KRONENBERG IN A CITY LIKE AMSTERDAM, WHICH IS ONE OF THE MOST FASCINATING ASPECTS ACCORDING WITH BARANOWITZ + KRONENBERG, IS THE FACT THAT THROUGH THE BIG WINDOWS OF THE HOUSES ONE CAN SHARE THE LIFE OF THEIR INHABITANTS.

ON THE UPPER FLOORS, THE LARGE WINDOWS TOWARDS THE STREET PROVIDE EACH ROOMS NOT ONLY BRIGHT DAY LIGHT, BUT ALSO CONNECT THE GUESTS TO THE LIVELY ATMOSPHERE OF THE STREET, WITH ITS BIKE TRAFFIC.
DIFFERENT TYPOLOGIES OF ROOMS HAVE BEEN DESIGNED IN ORDER TO RESPOND TO THE DIFFERENT NEEDS OF DIFFERENT GUESTS, BUT ALL OF THEM WITH THE SAME RELAXED ELEGANCE AND COSINESS WHICH WOULD PLEASE SIR ALBERT FOR SURE.

THE INTERIORS ARE A MIX OF FURNITURE, DETAILS, ART WORKS WHICH YET CONVEY THE IDEA OF BEING IN THE RESIDENCE OF A GLOBETROTTER: PIECES OF FURNITURE FROM ITALIAN MANUFACTURERS, LIKE MAXALTO, MOROSO, CECCOTTI, LIMITED EDITION PIECES FROM DIFFERENT DESIGNERS. EACH AND EVERY PIECE COULD BE PICKED UP BY SIR ALBERT DURING HIS TRAVELS AROUND THE WORLD.

SIR ALBERT HOTEL IN AMSTERDAM IS THE IDEAL RESIDENCE OF AN ARISTOCRAT. THE 2.0 VERSION OF AN ARISTOCRAT: A COSMOPOLITAN, FREE SPIRIT GENTLEMAN WHO FEELS AT EASE IN EVERY PART OF THE WORLD.
ENTERING THE HOTEL YOU ENTER HIS MANSION: AT SIR ALBERT, GUESTS WILL NOT BE WELCOMED IN A RECEPTION BUT IN A COSY STUDY, CHECK IN AROUND A BIG OVAL TABLE AND HAVE BREAKFAST AT IZAKAYA, A RESTAURANT WITH A “FEELS LIKE HOME” ATMOSPHERE.

MOST IMPORTANT, THEY CAN PROTECT THEIR PRIVACY AND FEEL TOTALLY INDEPENDENT, REACHING THEIR ROOMS DIRECTLY THROUGH THE LIFT LOCATED IN FRONT OF THE ENTRANCE DOOR.
FOR BARANOWITZ + KRONENBERG THIS PROJECT REPRESENTED THE CHALLENGE TO THINK ‘OUT OF THE HOTEL BOX’ “TO SET ASIDE TERMINOLOGIES THAT WE WOULD NORMALLY USE WHEN DESIGNING HOTELS, AND BRING IN A DIFFERENT VOCABULARY INSTEAD.”THE MONUMENTAL BUILDING WHICH HOSTS THE HOTEL WITH ITS INTERESTING BACKGROUND (A FORMER DIAMOND FACTORY) REPRESENTS ANOTHER REASON OF CHARM AND INSPIRATION FOR BARANOWITZ + KRONENBERG. THE CHANGE OF FUNCTION DIDN’T HAVE TO INTERRUPT THE DIALOGUE BETWEEN THE BUILDING AND THE ENVIRONMENT.

Baranowitz + Kronenberg


All images courtesy of Baranowitz + Kronenberg


 PLANS



Baranowitz + Kronenberg


Sivan-Askayo-Irene-and-Alon-Online-rez-7-e1445412826550


ALON BARANOWITZ GRADUATED FROM THE PRATT INSTITUTE OF NEW YORK IN 1990 AND OPENED HIS OFFICE IN TEL AVIV, ISRAEL, SHORTLY AFTER HIS GRADUATING. URBAN AND INTERIOR DESIGN HAVE BEEN THE MAINSPRING OF HIS CAREER EVER SINCE.
ALON BARANOWITZ IS A GUEST PROFESSOR AT THE SHENKAR COLLEGE OF ENGINEERING AND DESIGN AT THE RISHON LEZION COLLEGE.
HE FREQUENTLY LECTURES AT THE TECHNION FACULTY OF ARCHITECTURE AND TOWN PLANNING SCHOOL AND ALSO AT INSTITUTES ABROAD.
IRENE KRONENBERG GRADUATED FROM THE TECHNION SCHOOL OF INTERIOR DESIGN IN TEL AVIV IN 1981.
IRENE HAS DESIGNED INTERIORS FOR PRIVATE RESIDENCES, OFFICES AND RESTAURANTS SINCE THE BEGINNING OF HER CAREER.
THANKS TO HER REMARKABLE EXPERIENCE IN INTERIOR DESIGN AND HER EXCELLENT COMMUNICATION SKILLS, SHE IS OFTEN INVITED TO SIT ON JURIES OF DESIGN COMPETITIONS AND JOIN THE BOARDS OF DEGREE EXAMINATIONS AT SEVERAL SCHOOLS OF INTERIOR DESIGN.
IN 1999, IRENE AND ALON FOUNDED BKARCH STUDIO. THEIR COMBINED EXPERIENCE MEANT THEY COULD APPLY THEIR DESIGN SOLUTIONS TO PROJECTS OF VARYING SCALES, FROM THE MICRO TO THE MACRO.
BARANOWITZ + KRONENBERG CONSISTS OF A GROUP OF TALENTED ARCHITECTS AND DESIGNERS, ALL OF WHOM HAVE GRADUATED FROM INSTITUTIONS AROUND THE GLOBE, BRINGING THEIR WORLDLY CULTURAL EXPERIENCE TO OUR STUDIO’S CREATIVE WORK ACTIVITY.

 CONTACT

39 AHAD HA’AM ST. TEL-AVIV, ISRAEL 65205
T +972(0)3-5609914
F +972(0)3-5609901
42 JAN LUIJKENSTRAAT ST. AMSTERDAM, NETHERLANDS 1071
T +31(0)205708944

 VISIT Baranowitz + Kronenberg


 

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